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Determinants of patronage for Bank Rakyat in Kota Belud / Siti Bangsu Pulong

This research explores the patronage factors of Bank Rakyat Kota Belud. A survey of walk in customer was conducted to determine the significance and influence of the underpinnings of the patronage factors such as customer satisfaction, switching cost, perceived quality, trust and commitment. A total...

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Main Author: Pulong, Siti Bangsu
Format: Student Project
Language:English
Published: 2010
Subjects:
Consumer satisfaction
Banking
Online Access:https://ir.uitm.edu.my/id/eprint/79579/1/79579.pdf
https://ir.uitm.edu.my/id/eprint/79579/
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id my.uitm.ir.79579
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spelling my.uitm.ir.795792023-06-20T23:51:46Z https://ir.uitm.edu.my/id/eprint/79579/ Determinants of patronage for Bank Rakyat in Kota Belud / Siti Bangsu Pulong Pulong, Siti Bangsu Consumer satisfaction Banking This research explores the patronage factors of Bank Rakyat Kota Belud. A survey of walk in customer was conducted to determine the significance and influence of the underpinnings of the patronage factors such as customer satisfaction, switching cost, perceived quality, trust and commitment. A total of 116 usable questionnaire were obtained from a total of 120 questionnaire distributed. The finding shows that the five variables namely customer satisfaction, switching cost, perceived quality, trust and commitment were important in determining and influencing patronage factor. Since the results of the research showed that customers' patronage is related to customer satisfaction, switching cost, perceived quality, trust and commitment factor, therefore banks need to consider these factors and provide the right services and other facilities that are essentials for attracting customers to repeated patronage. 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/79579/1/79579.pdf Determinants of patronage for Bank Rakyat in Kota Belud / Siti Bangsu Pulong. (2010) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
Banking
spellingShingle Consumer satisfaction
Banking
Pulong, Siti Bangsu
Determinants of patronage for Bank Rakyat in Kota Belud / Siti Bangsu Pulong
description This research explores the patronage factors of Bank Rakyat Kota Belud. A survey of walk in customer was conducted to determine the significance and influence of the underpinnings of the patronage factors such as customer satisfaction, switching cost, perceived quality, trust and commitment. A total of 116 usable questionnaire were obtained from a total of 120 questionnaire distributed. The finding shows that the five variables namely customer satisfaction, switching cost, perceived quality, trust and commitment were important in determining and influencing patronage factor. Since the results of the research showed that customers' patronage is related to customer satisfaction, switching cost, perceived quality, trust and commitment factor, therefore banks need to consider these factors and provide the right services and other facilities that are essentials for attracting customers to repeated patronage.
format Student Project
author Pulong, Siti Bangsu
author_facet Pulong, Siti Bangsu
author_sort Pulong, Siti Bangsu
title Determinants of patronage for Bank Rakyat in Kota Belud / Siti Bangsu Pulong
title_short Determinants of patronage for Bank Rakyat in Kota Belud / Siti Bangsu Pulong
title_full Determinants of patronage for Bank Rakyat in Kota Belud / Siti Bangsu Pulong
title_fullStr Determinants of patronage for Bank Rakyat in Kota Belud / Siti Bangsu Pulong
title_full_unstemmed Determinants of patronage for Bank Rakyat in Kota Belud / Siti Bangsu Pulong
title_sort determinants of patronage for bank rakyat in kota belud / siti bangsu pulong
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/79579/1/79579.pdf
https://ir.uitm.edu.my/id/eprint/79579/
_version_ 1769846669485015040
score 13.211869

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