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Malaysian Cocoa Board promotional strategies toward consumer awareness / Azween Farhana Arisin

This research study investigates the Malaysian Cocoa Board's promotional strategies toward consumer awareness. The purpose of the study are to identify the promotional activities done by Malaysian Cocoa Board, to determine the effectiveness of promotional activities toward consumer awareness an...

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Main Author: Arisin, Azween Farhana
Format: Student Project
Language:English
Published: 2010
Subjects:
Awareness
Planning. Business planning. Strategic planning
Online Access:https://ir.uitm.edu.my/id/eprint/79145/1/79145.pdf
https://ir.uitm.edu.my/id/eprint/79145/
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id my.uitm.ir.79145
record_format eprints
spelling my.uitm.ir.791452023-06-15T02:03:28Z https://ir.uitm.edu.my/id/eprint/79145/ Malaysian Cocoa Board promotional strategies toward consumer awareness / Azween Farhana Arisin Arisin, Azween Farhana Awareness Planning. Business planning. Strategic planning This research study investigates the Malaysian Cocoa Board's promotional strategies toward consumer awareness. The purpose of the study are to identify the promotional activities done by Malaysian Cocoa Board, to determine the effectiveness of promotional activities toward consumer awareness and to identify the promotional activities succeed in creating consumer awareness. For the research method, a qualitative and quantitative approach was used and the survey was conducted to gain insights on consumer's awareness of the promotional strategies done by Malaysian Cocoa Board. The total of 100 surveys was distributed in Kota Kinabalu city areas. In this study, the researcher was measure the level of consumer awareness of promotional strategies done by Malaysian Cocoa Board which are advertising, direct marketing and public relation. SPSS will be utilized for data processing and analysis purposes. For the statistic analysis, frequency distribution, cross tabulation, reliability analysis and pearson correlation was used. 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/79145/1/79145.pdf Malaysian Cocoa Board promotional strategies toward consumer awareness / Azween Farhana Arisin. (2010) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Awareness
Planning. Business planning. Strategic planning
spellingShingle Awareness
Planning. Business planning. Strategic planning
Arisin, Azween Farhana
Malaysian Cocoa Board promotional strategies toward consumer awareness / Azween Farhana Arisin
description This research study investigates the Malaysian Cocoa Board's promotional strategies toward consumer awareness. The purpose of the study are to identify the promotional activities done by Malaysian Cocoa Board, to determine the effectiveness of promotional activities toward consumer awareness and to identify the promotional activities succeed in creating consumer awareness. For the research method, a qualitative and quantitative approach was used and the survey was conducted to gain insights on consumer's awareness of the promotional strategies done by Malaysian Cocoa Board. The total of 100 surveys was distributed in Kota Kinabalu city areas. In this study, the researcher was measure the level of consumer awareness of promotional strategies done by Malaysian Cocoa Board which are advertising, direct marketing and public relation. SPSS will be utilized for data processing and analysis purposes. For the statistic analysis, frequency distribution, cross tabulation, reliability analysis and pearson correlation was used.
format Student Project
author Arisin, Azween Farhana
author_facet Arisin, Azween Farhana
author_sort Arisin, Azween Farhana
title Malaysian Cocoa Board promotional strategies toward consumer awareness / Azween Farhana Arisin
title_short Malaysian Cocoa Board promotional strategies toward consumer awareness / Azween Farhana Arisin
title_full Malaysian Cocoa Board promotional strategies toward consumer awareness / Azween Farhana Arisin
title_fullStr Malaysian Cocoa Board promotional strategies toward consumer awareness / Azween Farhana Arisin
title_full_unstemmed Malaysian Cocoa Board promotional strategies toward consumer awareness / Azween Farhana Arisin
title_sort malaysian cocoa board promotional strategies toward consumer awareness / azween farhana arisin
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/79145/1/79145.pdf
https://ir.uitm.edu.my/id/eprint/79145/
_version_ 1769846627225305088
score 13.211869

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