Malaysian Cocoa Board promotional strategies toward consumer awareness / Azween Farhana Arisin
This research study investigates the Malaysian Cocoa Board's promotional strategies toward consumer awareness. The purpose of the study are to identify the promotional activities done by Malaysian Cocoa Board, to determine the effectiveness of promotional activities toward consumer awareness an...
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| Format: | Student Project |
| Language: | English |
| Published: |
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/79145/1/79145.pdf https://ir.uitm.edu.my/id/eprint/79145/ |
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