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Potential of channel conflict in Beras Corporation Sendirian Berhad’s corporate marketing system / Semuel Belawan

Since 1997 BCSB marketing channel system has gone through phases of change first with establishment ofB’mart Sdn. Bhd. retailing system with 14 wholly owned retail outlets and score of exclusive B’mart retail agents covering major towns in Sarawak. At the same time it set up 4 JV wholesale distribut...

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Bibliographic Details
Main Author: Belawan, Semuel
Format: Student Project
Language:English
Published: 2004
Subjects:
Corporate image
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/78406/1/78406.pdf
https://ir.uitm.edu.my/id/eprint/78406/
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id my.uitm.ir.78406
record_format eprints
spelling my.uitm.ir.784062023-05-25T03:19:20Z https://ir.uitm.edu.my/id/eprint/78406/ Potential of channel conflict in Beras Corporation Sendirian Berhad’s corporate marketing system / Semuel Belawan Belawan, Semuel Corporate image Marketing Since 1997 BCSB marketing channel system has gone through phases of change first with establishment ofB’mart Sdn. Bhd. retailing system with 14 wholly owned retail outlets and score of exclusive B’mart retail agents covering major towns in Sarawak. At the same time it set up 4 JV wholesale distributors covering major Divisions in Sarawak. Realizing that the JVs are competing directly with B’mart, the later was withdrawn from the market in 1998. On grounds that Bemas was also killing independent rice retailers. In 2000-2003 the company was experiencing drastic fall in the sale of imported rice from average sales of 8000 tonnes per month to less the 5000 tonnes in Sarawak. BCSB reacted by appointing strategic alliance wholesalers that created a new scenario in the rice distribution, however without much improvement to its sales. 2004 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/78406/1/78406.pdf Potential of channel conflict in Beras Corporation Sendirian Berhad’s corporate marketing system / Semuel Belawan. (2004) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Corporate image
Marketing
spellingShingle Corporate image
Marketing
Belawan, Semuel
Potential of channel conflict in Beras Corporation Sendirian Berhad’s corporate marketing system / Semuel Belawan
description Since 1997 BCSB marketing channel system has gone through phases of change first with establishment ofB’mart Sdn. Bhd. retailing system with 14 wholly owned retail outlets and score of exclusive B’mart retail agents covering major towns in Sarawak. At the same time it set up 4 JV wholesale distributors covering major Divisions in Sarawak. Realizing that the JVs are competing directly with B’mart, the later was withdrawn from the market in 1998. On grounds that Bemas was also killing independent rice retailers. In 2000-2003 the company was experiencing drastic fall in the sale of imported rice from average sales of 8000 tonnes per month to less the 5000 tonnes in Sarawak. BCSB reacted by appointing strategic alliance wholesalers that created a new scenario in the rice distribution, however without much improvement to its sales.
format Student Project
author Belawan, Semuel
author_facet Belawan, Semuel
author_sort Belawan, Semuel
title Potential of channel conflict in Beras Corporation Sendirian Berhad’s corporate marketing system / Semuel Belawan
title_short Potential of channel conflict in Beras Corporation Sendirian Berhad’s corporate marketing system / Semuel Belawan
title_full Potential of channel conflict in Beras Corporation Sendirian Berhad’s corporate marketing system / Semuel Belawan
title_fullStr Potential of channel conflict in Beras Corporation Sendirian Berhad’s corporate marketing system / Semuel Belawan
title_full_unstemmed Potential of channel conflict in Beras Corporation Sendirian Berhad’s corporate marketing system / Semuel Belawan
title_sort potential of channel conflict in beras corporation sendirian berhad’s corporate marketing system / semuel belawan
publishDate 2004
url https://ir.uitm.edu.my/id/eprint/78406/1/78406.pdf
https://ir.uitm.edu.my/id/eprint/78406/
_version_ 1768011709268623360
score 13.211869

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