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Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe

This study attempts to study the factors affect cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2. This research consists of seven factors (product quality, features and design of cosmetic product, brand name, store envi...

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Main Author: Joe, Ivy Diana
Format: Student Project
Language:English
Published: 2018
Subjects:
H Social Sciences (General)
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/78298/1/78298.pdf
https://ir.uitm.edu.my/id/eprint/78298/
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id my.uitm.ir.78298
record_format eprints
spelling my.uitm.ir.782982023-05-24T02:02:05Z https://ir.uitm.edu.my/id/eprint/78298/ Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe Joe, Ivy Diana H Social Sciences (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study attempts to study the factors affect cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2. This research consists of seven factors (product quality, features and design of cosmetic product, brand name, store environment, service quality, advertising and promotion and price) and consumer buying behaviour. This research conducted according to the process to achieve the objectives. 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/78298/1/78298.pdf Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe. (2018) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle H Social Sciences (General)
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Joe, Ivy Diana
Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe
description This study attempts to study the factors affect cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2. This research consists of seven factors (product quality, features and design of cosmetic product, brand name, store environment, service quality, advertising and promotion and price) and consumer buying behaviour. This research conducted according to the process to achieve the objectives.
format Student Project
author Joe, Ivy Diana
author_facet Joe, Ivy Diana
author_sort Joe, Ivy Diana
title Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe
title_short Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe
title_full Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe
title_fullStr Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe
title_full_unstemmed Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe
title_sort factors affecting cosmetics buying behaviour among faculty of administrative science and policy studies students in uitm sarawak kampus samarahan 2 / ivy diana joe
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/78298/1/78298.pdf
https://ir.uitm.edu.my/id/eprint/78298/
_version_ 1768011699931054080
score 13.211869

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