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Passive smoking marketing campaign strategy - say no to 2nd hand smoking / Saadiah @ Juliana Saadun … [et al.]

Cigarette related illness keep rising although massive campaigns on the said have been carried out. Previous marketing largely focus on methods for smokers to smoking free however Its attention is given on the passive smokers that refers to non-smokers but forcedly inhale the smoke. This can be obse...

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Main Authors: Saadun, Saadiah @ Juliana, Ma’amor, Hairunnisa, Ghazali, Ayu Rohaidah, Achim, Nur' Ain, Munir, Ros Intan Saffinaz
Format: Book Section
Language:English
Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2013
Subjects:
Communication. Mass media
Online Access:https://ir.uitm.edu.my/id/eprint/77756/1/77756.pdf
https://ir.uitm.edu.my/id/eprint/77756/
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spelling my.uitm.ir.777562023-09-27T00:08:10Z https://ir.uitm.edu.my/id/eprint/77756/ Passive smoking marketing campaign strategy - say no to 2nd hand smoking / Saadiah @ Juliana Saadun … [et al.] Saadun, Saadiah @ Juliana Ma’amor, Hairunnisa Ghazali, Ayu Rohaidah Achim, Nur' Ain Munir, Ros Intan Saffinaz Communication. Mass media Cigarette related illness keep rising although massive campaigns on the said have been carried out. Previous marketing largely focus on methods for smokers to smoking free however Its attention is given on the passive smokers that refers to non-smokers but forcedly inhale the smoke. This can be observed strategies introduced by local governments that all links to the bad of smoking. However unfortunately, it is not known how much of an effect they really have on smokers given Iess data are available to proof its effectiveness. Perhaps responsible parties' overlook that exposure to second-hand smoke remains one of the world's most critical environmental health hazards, in fact more harmful than all other indoor-air containments. Therefore, this project will introduce a marketing kit to redirect the marketing effort in educating passive smokers to free themselves from second-hand smoking. This marketing kit will initiate proactive and innovative strategy to promote new technique pertaining to second hand smoke control. It is hoped that this marketing strategy is uses related agencies to increase the awareness among second hand smokers about the issue as well as to change the actual behaviors of passive smoking towards second hand smoke. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2013 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/77756/1/77756.pdf Passive smoking marketing campaign strategy - say no to 2nd hand smoking / Saadiah @ Juliana Saadun … [et al.]. (2013) In: RIID 2013: Optimizing Innovation for Global Commercialization Research, Invention, Innovation Design. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 14. ISBN 978-967-0637-02-0 (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Communication. Mass media
spellingShingle Communication. Mass media
Saadun, Saadiah @ Juliana
Ma’amor, Hairunnisa
Ghazali, Ayu Rohaidah
Achim, Nur' Ain
Munir, Ros Intan Saffinaz
Passive smoking marketing campaign strategy - say no to 2nd hand smoking / Saadiah @ Juliana Saadun … [et al.]
description Cigarette related illness keep rising although massive campaigns on the said have been carried out. Previous marketing largely focus on methods for smokers to smoking free however Its attention is given on the passive smokers that refers to non-smokers but forcedly inhale the smoke. This can be observed strategies introduced by local governments that all links to the bad of smoking. However unfortunately, it is not known how much of an effect they really have on smokers given Iess data are available to proof its effectiveness. Perhaps responsible parties' overlook that exposure to second-hand smoke remains one of the world's most critical environmental health hazards, in fact more harmful than all other indoor-air containments. Therefore, this project will introduce a marketing kit to redirect the marketing effort in educating passive smokers to free themselves from second-hand smoking. This marketing kit will initiate proactive and innovative strategy to promote new technique pertaining to second hand smoke control. It is hoped that this marketing strategy is uses related agencies to increase the awareness among second hand smokers about the issue as well as to change the actual behaviors of passive smoking towards second hand smoke.
format Book Section
author Saadun, Saadiah @ Juliana
Ma’amor, Hairunnisa
Ghazali, Ayu Rohaidah
Achim, Nur' Ain
Munir, Ros Intan Saffinaz
author_facet Saadun, Saadiah @ Juliana
Ma’amor, Hairunnisa
Ghazali, Ayu Rohaidah
Achim, Nur' Ain
Munir, Ros Intan Saffinaz
author_sort Saadun, Saadiah @ Juliana
title Passive smoking marketing campaign strategy - say no to 2nd hand smoking / Saadiah @ Juliana Saadun … [et al.]
title_short Passive smoking marketing campaign strategy - say no to 2nd hand smoking / Saadiah @ Juliana Saadun … [et al.]
title_full Passive smoking marketing campaign strategy - say no to 2nd hand smoking / Saadiah @ Juliana Saadun … [et al.]
title_fullStr Passive smoking marketing campaign strategy - say no to 2nd hand smoking / Saadiah @ Juliana Saadun … [et al.]
title_full_unstemmed Passive smoking marketing campaign strategy - say no to 2nd hand smoking / Saadiah @ Juliana Saadun … [et al.]
title_sort passive smoking marketing campaign strategy - say no to 2nd hand smoking / saadiah @ juliana saadun … [et al.]
publisher Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/77756/1/77756.pdf
https://ir.uitm.edu.my/id/eprint/77756/
_version_ 1779442761033842688
score 13.211869

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