Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking?
This paper aims to look at the levels of exposure, awareness, receptivity, and assessment of the Tak Nak (Say No) anti-smoking television advertisement in Malaysia. At the same time, the study also explores possible relationships between the said factors with the intent to smoke. The study utilized...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2013
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/28337/1/28337.pdf http://psasir.upm.edu.my/id/eprint/28337/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20%28S%29%20Jun.%202013/10%20Page%20171-188.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|