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Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli

Electronic word of mouth (eWOM) is increasingly used by the consumers to make review or comments about the product or services through posted on a website or social media such as Facebook. Thus, the main objective of this research is to determine the effect of comment posted on Facebook towards cust...

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Main Authors: Zulkifli, Nurul 'ain, Mohd Lazim, Nurul Azwani, Zulkifli, Fatin Humaira'
Format: Student Project
Language:English
Published: 2016
Subjects:
Social aspects. Social marketing
Market surveys. Including brand choice. Brand loyalty
Online Access:https://ir.uitm.edu.my/id/eprint/77047/1/77047.pdf
https://ir.uitm.edu.my/id/eprint/77047/
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id my.uitm.ir.77047
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spelling my.uitm.ir.770472023-05-23T05:24:52Z https://ir.uitm.edu.my/id/eprint/77047/ Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli Zulkifli, Nurul 'ain Mohd Lazim, Nurul Azwani Zulkifli, Fatin Humaira' Social aspects. Social marketing Market surveys. Including brand choice. Brand loyalty Electronic word of mouth (eWOM) is increasingly used by the consumers to make review or comments about the product or services through posted on a website or social media such as Facebook. Thus, the main objective of this research is to determine the effect of comment posted on Facebook towards customer hotel, restaurant and attraction booking intention in Melaka. A total of 200 self-administered questionnaires were distributed to the tourists and visitors around Bandar Hilir, Melaka, Malaysia. The data were analysed by using the SPSS 18.0. The outcomes of this research project will help operators of hotel, restaurant and attraction in having a better explanation and understanding the factors that motivates customers booking intention. Besides that, it is hopefully that this research can increase the operators of hotel, restaurant and attraction level of awareness towards online reviews or comments posted made by customers through Facebook. This research also indirectly will educate public and also increase their level of awareness. 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/77047/1/77047.pdf Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli. (2016) [Student Project] <http://terminalib.uitm.edu.my/77047.pdf> (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social aspects. Social marketing
Market surveys. Including brand choice. Brand loyalty
spellingShingle Social aspects. Social marketing
Market surveys. Including brand choice. Brand loyalty
Zulkifli, Nurul 'ain
Mohd Lazim, Nurul Azwani
Zulkifli, Fatin Humaira'
Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli
description Electronic word of mouth (eWOM) is increasingly used by the consumers to make review or comments about the product or services through posted on a website or social media such as Facebook. Thus, the main objective of this research is to determine the effect of comment posted on Facebook towards customer hotel, restaurant and attraction booking intention in Melaka. A total of 200 self-administered questionnaires were distributed to the tourists and visitors around Bandar Hilir, Melaka, Malaysia. The data were analysed by using the SPSS 18.0. The outcomes of this research project will help operators of hotel, restaurant and attraction in having a better explanation and understanding the factors that motivates customers booking intention. Besides that, it is hopefully that this research can increase the operators of hotel, restaurant and attraction level of awareness towards online reviews or comments posted made by customers through Facebook. This research also indirectly will educate public and also increase their level of awareness.
format Student Project
author Zulkifli, Nurul 'ain
Mohd Lazim, Nurul Azwani
Zulkifli, Fatin Humaira'
author_facet Zulkifli, Nurul 'ain
Mohd Lazim, Nurul Azwani
Zulkifli, Fatin Humaira'
author_sort Zulkifli, Nurul 'ain
title Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli
title_short Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli
title_full Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli
title_fullStr Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli
title_full_unstemmed Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli
title_sort electronic word of mouth (ewom): effects of comments in facebook towards customer booking intention / nurul 'ain zulkifli, nurul azwani mohd lazim and fatin humaira' zulkifli
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/77047/1/77047.pdf
https://ir.uitm.edu.my/id/eprint/77047/
_version_ 1768011605159706624
score 13.211869

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