Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli
Electronic word of mouth (eWOM) is increasingly used by the consumers to make review or comments about the product or services through posted on a website or social media such as Facebook. Thus, the main objective of this research is to determine the effect of comment posted on Facebook towards cust...
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| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/77047/1/77047.pdf https://ir.uitm.edu.my/id/eprint/77047/ |
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