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Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin

The purpose of the study is to examine the factors of the social influencers towards young adult buying behaviour in Seremban, Negeri Sembilan. The study was carried out in between December 2021 until January 2022. The study uses the questionnaire as their data collection method. The objective of th...

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Main Authors: Mohd Zaidi, Muhammad Zarul Hisyamuddin, Kamaruddin, Nurul Aqilah
Format: Student Project
Language:English
Published: 2022
Subjects:
Statistical data
Surveys. Sampling. Statistical survey methodology
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/76416/1/76416.pdf
https://ir.uitm.edu.my/id/eprint/76416/
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id my.uitm.ir.76416
record_format eprints
spelling my.uitm.ir.764162023-04-10T07:44:10Z https://ir.uitm.edu.my/id/eprint/76416/ Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin Mohd Zaidi, Muhammad Zarul Hisyamuddin Kamaruddin, Nurul Aqilah Statistical data Surveys. Sampling. Statistical survey methodology Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of the study is to examine the factors of the social influencers towards young adult buying behaviour in Seremban, Negeri Sembilan. The study was carried out in between December 2021 until January 2022. The study uses the questionnaire as their data collection method. The objective of this research is to look at the elements that influence the young adults buying behaviour towards social influencer in Malaysia in terms of source credibility, source of attractiveness and the fit between social influencer and product endorsement. To gather primary data, a sample of 388 respondents among the young adult of Seremban, Negeri Sembilan were distributed survey questionnaires. In observing the independent variables of the study (source credibility, source of attractiveness and the fit between social influencer and product endorsement) Pearson Correlation Coefficient and Multiple Linear Regression Analysis is conducted by the researcher. All of the variables have a substantial impact on the purchasing behaviour of young adults. The study concludes with a discussion of the summary findings, research implications, limitations, and recommendations for further research. 2022 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/76416/1/76416.pdf Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin. (2022) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Statistical data
Surveys. Sampling. Statistical survey methodology
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Statistical data
Surveys. Sampling. Statistical survey methodology
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Mohd Zaidi, Muhammad Zarul Hisyamuddin
Kamaruddin, Nurul Aqilah
Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin
description The purpose of the study is to examine the factors of the social influencers towards young adult buying behaviour in Seremban, Negeri Sembilan. The study was carried out in between December 2021 until January 2022. The study uses the questionnaire as their data collection method. The objective of this research is to look at the elements that influence the young adults buying behaviour towards social influencer in Malaysia in terms of source credibility, source of attractiveness and the fit between social influencer and product endorsement. To gather primary data, a sample of 388 respondents among the young adult of Seremban, Negeri Sembilan were distributed survey questionnaires. In observing the independent variables of the study (source credibility, source of attractiveness and the fit between social influencer and product endorsement) Pearson Correlation Coefficient and Multiple Linear Regression Analysis is conducted by the researcher. All of the variables have a substantial impact on the purchasing behaviour of young adults. The study concludes with a discussion of the summary findings, research implications, limitations, and recommendations for further research.
format Student Project
author Mohd Zaidi, Muhammad Zarul Hisyamuddin
Kamaruddin, Nurul Aqilah
author_facet Mohd Zaidi, Muhammad Zarul Hisyamuddin
Kamaruddin, Nurul Aqilah
author_sort Mohd Zaidi, Muhammad Zarul Hisyamuddin
title Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin
title_short Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin
title_full Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin
title_fullStr Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin
title_full_unstemmed Social influencer factors that affect young adult buying behaviour in Seremban / Muhammad Zarul Hisyamuddin Mohd Zaidi and Nurul Aqilah Kamaruddin
title_sort social influencer factors that affect young adult buying behaviour in seremban / muhammad zarul hisyamuddin mohd zaidi and nurul aqilah kamaruddin
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/76416/1/76416.pdf
https://ir.uitm.edu.my/id/eprint/76416/
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score 13.211869

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