A study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / Aziyana Umi Syahindah Yazid and Nurshaheera Yuhanez Sharulhisam

The objective of this study was to determine the impact of non-cruelty-free cosmetic products on customer’s decision-making to purchase them. This research was done to identify whether if the people were aware of the non-cruelty-free practices in their daily use of cosmetic products considering how...

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Bibliographic Details
Main Authors: Yazid, Aziyana Umi Syahindah, Sharulhisam, Nurshaheera Yuhanez
Format: Student Project
Language:English
Published: 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/76242/1/76242.pdf
https://ir.uitm.edu.my/id/eprint/76242/
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