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A study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / Aziyana Umi Syahindah Yazid and Nurshaheera Yuhanez Sharulhisam

The objective of this study was to determine the impact of non-cruelty-free cosmetic products on customer’s decision-making to purchase them. This research was done to identify whether if the people were aware of the non-cruelty-free practices in their daily use of cosmetic products considering how...

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Main Authors: Yazid, Aziyana Umi Syahindah, Sharulhisam, Nurshaheera Yuhanez
Format: Student Project
Language:English
Published: 2022
Subjects:
Statistical data
Surveys. Sampling. Statistical survey methodology
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/76242/1/76242.pdf
https://ir.uitm.edu.my/id/eprint/76242/
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spelling my.uitm.ir.762422023-04-10T07:32:33Z https://ir.uitm.edu.my/id/eprint/76242/ A study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / Aziyana Umi Syahindah Yazid and Nurshaheera Yuhanez Sharulhisam Yazid, Aziyana Umi Syahindah Sharulhisam, Nurshaheera Yuhanez Statistical data Surveys. Sampling. Statistical survey methodology Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The objective of this study was to determine the impact of non-cruelty-free cosmetic products on customer’s decision-making to purchase them. This research was done to identify whether if the people were aware of the non-cruelty-free practices in their daily use of cosmetic products considering how nowadays many people only use cosmetic products for beautification purposes. In Negeri Sembilan, most people were unaware of the effects of using non-cruelty-free products, which caused a lot of implications. However, based on recent event where a company was exposed in their unethical practices towards animals in manufacturing their cosmetic products has been brought to light, some of the consumers were getting more educated in the said issue. As a result, this research was conducted as a primary reason in observing the impacts in customer’s purchasing decisions. This study used a quantitative research method based on primary data from a survey of consumers' decisions to buy non-cruelty-free products. It was conducted among the people in Negeri Sembilan state and all the respondents were collected by distributing the questionnaires through online platforms. According to the findings of the study, the most significant impact of non-cruelty-free cosmetic products on customer decision to purchase was the unreliable results and health complications. Most customers in this category were easily influenced by public figures who are advertising the products. As long as the products did not cause any specific bad feedback, customers will buy non-cruelty-free cosmetic product. Other than that, the disposal of potentially dangerous chemicals was one of the strongest variables in the study. This caused huge impacts on non-cruelty-free cosmetic products. As a result, this study provided extensive information to customers on the detrimental impacts of using non-cruelty-free cosmetic products on people's health, animals, and the environment. 2022 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/76242/1/76242.pdf A study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / Aziyana Umi Syahindah Yazid and Nurshaheera Yuhanez Sharulhisam. (2022) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Statistical data
Surveys. Sampling. Statistical survey methodology
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Statistical data
Surveys. Sampling. Statistical survey methodology
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Yazid, Aziyana Umi Syahindah
Sharulhisam, Nurshaheera Yuhanez
A study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / Aziyana Umi Syahindah Yazid and Nurshaheera Yuhanez Sharulhisam
description The objective of this study was to determine the impact of non-cruelty-free cosmetic products on customer’s decision-making to purchase them. This research was done to identify whether if the people were aware of the non-cruelty-free practices in their daily use of cosmetic products considering how nowadays many people only use cosmetic products for beautification purposes. In Negeri Sembilan, most people were unaware of the effects of using non-cruelty-free products, which caused a lot of implications. However, based on recent event where a company was exposed in their unethical practices towards animals in manufacturing their cosmetic products has been brought to light, some of the consumers were getting more educated in the said issue. As a result, this research was conducted as a primary reason in observing the impacts in customer’s purchasing decisions. This study used a quantitative research method based on primary data from a survey of consumers' decisions to buy non-cruelty-free products. It was conducted among the people in Negeri Sembilan state and all the respondents were collected by distributing the questionnaires through online platforms. According to the findings of the study, the most significant impact of non-cruelty-free cosmetic products on customer decision to purchase was the unreliable results and health complications. Most customers in this category were easily influenced by public figures who are advertising the products. As long as the products did not cause any specific bad feedback, customers will buy non-cruelty-free cosmetic product. Other than that, the disposal of potentially dangerous chemicals was one of the strongest variables in the study. This caused huge impacts on non-cruelty-free cosmetic products. As a result, this study provided extensive information to customers on the detrimental impacts of using non-cruelty-free cosmetic products on people's health, animals, and the environment.
format Student Project
author Yazid, Aziyana Umi Syahindah
Sharulhisam, Nurshaheera Yuhanez
author_facet Yazid, Aziyana Umi Syahindah
Sharulhisam, Nurshaheera Yuhanez
author_sort Yazid, Aziyana Umi Syahindah
title A study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / Aziyana Umi Syahindah Yazid and Nurshaheera Yuhanez Sharulhisam
title_short A study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / Aziyana Umi Syahindah Yazid and Nurshaheera Yuhanez Sharulhisam
title_full A study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / Aziyana Umi Syahindah Yazid and Nurshaheera Yuhanez Sharulhisam
title_fullStr A study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / Aziyana Umi Syahindah Yazid and Nurshaheera Yuhanez Sharulhisam
title_full_unstemmed A study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / Aziyana Umi Syahindah Yazid and Nurshaheera Yuhanez Sharulhisam
title_sort study on the relationship on the impacts of non-cruelty free in cosmetic products towards customer decision to purchase: a view from customer / aziyana umi syahindah yazid and nurshaheera yuhanez sharulhisam
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/76242/1/76242.pdf
https://ir.uitm.edu.my/id/eprint/76242/
_version_ 1762841161627598848
score 13.211869

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