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A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]

Lately, more lifestyle products were launched. As the economy grows stronger and purchasing power increases, consumers are more willing to indulge themselves. Hence, competitiveness in the beauty business is increasing and products are highly sought after. Many beauty and cosmetic co1npanies have st...

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Main Authors: Abu Bakar, Hatinah, Yusoff, Azahar, Ishak, Ismail, Wan Husin, Wan Zakiyatussariroh
Format: Research Reports
Language:English
Published: 2009
Subjects:
Beauty, Personal
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
Online Access:https://ir.uitm.edu.my/id/eprint/75150/2/75150.pdf
https://ir.uitm.edu.my/id/eprint/75150/
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spelling my.uitm.ir.751502023-03-29T07:04:42Z https://ir.uitm.edu.my/id/eprint/75150/ A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al] Abu Bakar, Hatinah Yusoff, Azahar Ishak, Ismail Wan Husin, Wan Zakiyatussariroh Beauty, Personal Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice Lately, more lifestyle products were launched. As the economy grows stronger and purchasing power increases, consumers are more willing to indulge themselves. Hence, competitiveness in the beauty business is increasing and products are highly sought after. Many beauty and cosmetic co1npanies have started to include these ranges of new products and services to their clients. This research is set to study on customer behavior towards buying perfume and fragrances in Kota Bharu. This study is conducted in order to know factors considered by respondents in choosing their perfume and fragrance. The study also enables to know the existence the relationship between personal and choosing perfume and fragrances. The research design employed is descriptive study. The study uses both secondary and primary data. The sample consist 122 respondents working at Kota Bharu. In the sampling procedure, random sampling techniques were employed. In analyzing the data, frequency, percentage, cronbach alpa, chi-square, KMO and etc were employed. The study reveals that there are several factors which influence -the respondents in choosing their perfume and fragrance such as product, price, promotion, place and personal. The researcher identifies there are a significant relationship between gender, level of education and no relationship between choosing perfume and fragrance with age, individual income, no of family and residential area. As this research focus only on five factors influencing perfume and fragrance purchase which are product, price, promotion, distribution and demographic, future research should add more factors to the study such as smell and color, packaging, country of origin, self-image to name a few. 2009-02 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75150/2/75150.pdf A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]. (2009) [Research Reports] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Beauty, Personal
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
spellingShingle Beauty, Personal
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
Abu Bakar, Hatinah
Yusoff, Azahar
Ishak, Ismail
Wan Husin, Wan Zakiyatussariroh
A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]
description Lately, more lifestyle products were launched. As the economy grows stronger and purchasing power increases, consumers are more willing to indulge themselves. Hence, competitiveness in the beauty business is increasing and products are highly sought after. Many beauty and cosmetic co1npanies have started to include these ranges of new products and services to their clients. This research is set to study on customer behavior towards buying perfume and fragrances in Kota Bharu. This study is conducted in order to know factors considered by respondents in choosing their perfume and fragrance. The study also enables to know the existence the relationship between personal and choosing perfume and fragrances. The research design employed is descriptive study. The study uses both secondary and primary data. The sample consist 122 respondents working at Kota Bharu. In the sampling procedure, random sampling techniques were employed. In analyzing the data, frequency, percentage, cronbach alpa, chi-square, KMO and etc were employed. The study reveals that there are several factors which influence -the respondents in choosing their perfume and fragrance such as product, price, promotion, place and personal. The researcher identifies there are a significant relationship between gender, level of education and no relationship between choosing perfume and fragrance with age, individual income, no of family and residential area. As this research focus only on five factors influencing perfume and fragrance purchase which are product, price, promotion, distribution and demographic, future research should add more factors to the study such as smell and color, packaging, country of origin, self-image to name a few.
format Research Reports
author Abu Bakar, Hatinah
Yusoff, Azahar
Ishak, Ismail
Wan Husin, Wan Zakiyatussariroh
author_facet Abu Bakar, Hatinah
Yusoff, Azahar
Ishak, Ismail
Wan Husin, Wan Zakiyatussariroh
author_sort Abu Bakar, Hatinah
title A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]
title_short A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]
title_full A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]
title_fullStr A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]
title_full_unstemmed A study on customer behavior towards buying perfume and fragrance: a case study among government servant in Kota Bharu / Hatinah Abu Bakar... [et.al]
title_sort study on customer behavior towards buying perfume and fragrance: a case study among government servant in kota bharu / hatinah abu bakar... [et.al]
publishDate 2009
url https://ir.uitm.edu.my/id/eprint/75150/2/75150.pdf
https://ir.uitm.edu.my/id/eprint/75150/
_version_ 1762396039781810176
score 13.211869

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