The influence of promotional mix on female consumers’ buying behaviour / Goh Mei Ling ... [et al.]
The skin care industry has become very competitive today. The demand for skin care products has grown rapidly due to the growth in the population of working females and the penetration of Korean culture among Malaysians. Hence, this study aims to investigate the influence of promotional mix on buyin...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/71575/1/71575.pdf https://ir.uitm.edu.my/id/eprint/71575/ http://myjms.mohe.gov.my/index.php/JIBE/index |
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