Assessing the effectiveness of marketing plan for ASB loan: a case study of Maybank Kuching Selatan / Mohamad Halwie Herun
Recently, banks have found themselves facing more aggressive competition, uncertainty and unlimited opportunities. No bank can offer all products or services and be the best and leading bank for all customers. They are forced to find a new basis for competition. A bank must examine its strengths and...
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| Format: | Student Project |
| Language: | English |
| Published: |
2008
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| Online Access: | https://ir.uitm.edu.my/id/eprint/75052/1/75052.pdf https://ir.uitm.edu.my/id/eprint/75052/ |
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