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Assessing the effectiveness of marketing plan for ASB loan: a case study of Maybank Kuching Selatan / Mohamad Halwie Herun

Recently, banks have found themselves facing more aggressive competition, uncertainty and unlimited opportunities. No bank can offer all products or services and be the best and leading bank for all customers. They are forced to find a new basis for competition. A bank must examine its strengths and...

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Main Author: Herun, Mohamad Halwie
Format: Student Project
Language:English
Published: 2008
Subjects:
Marketing
Banking
Online Access:https://ir.uitm.edu.my/id/eprint/75052/1/75052.pdf
https://ir.uitm.edu.my/id/eprint/75052/
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id my.uitm.ir.75052
record_format eprints
spelling my.uitm.ir.750522023-03-24T06:56:34Z https://ir.uitm.edu.my/id/eprint/75052/ Assessing the effectiveness of marketing plan for ASB loan: a case study of Maybank Kuching Selatan / Mohamad Halwie Herun Herun, Mohamad Halwie Marketing Banking Recently, banks have found themselves facing more aggressive competition, uncertainty and unlimited opportunities. No bank can offer all products or services and be the best and leading bank for all customers. They are forced to find a new basis for competition. A bank must examine its strengths and opportunities and take a competitive position in the competitive marketplace. Discusses some strategic issues related to bank positioning. A number of ways in which distinctive positions can be developed and maintained have been identified. A well-integrated application of technology and staff through operations that respond to customer needs encourage customers to use a whole range of banking products or services rather than just a few. 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75052/1/75052.pdf Assessing the effectiveness of marketing plan for ASB loan: a case study of Maybank Kuching Selatan / Mohamad Halwie Herun. (2008) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Banking
spellingShingle Marketing
Banking
Herun, Mohamad Halwie
Assessing the effectiveness of marketing plan for ASB loan: a case study of Maybank Kuching Selatan / Mohamad Halwie Herun
description Recently, banks have found themselves facing more aggressive competition, uncertainty and unlimited opportunities. No bank can offer all products or services and be the best and leading bank for all customers. They are forced to find a new basis for competition. A bank must examine its strengths and opportunities and take a competitive position in the competitive marketplace. Discusses some strategic issues related to bank positioning. A number of ways in which distinctive positions can be developed and maintained have been identified. A well-integrated application of technology and staff through operations that respond to customer needs encourage customers to use a whole range of banking products or services rather than just a few.
format Student Project
author Herun, Mohamad Halwie
author_facet Herun, Mohamad Halwie
author_sort Herun, Mohamad Halwie
title Assessing the effectiveness of marketing plan for ASB loan: a case study of Maybank Kuching Selatan / Mohamad Halwie Herun
title_short Assessing the effectiveness of marketing plan for ASB loan: a case study of Maybank Kuching Selatan / Mohamad Halwie Herun
title_full Assessing the effectiveness of marketing plan for ASB loan: a case study of Maybank Kuching Selatan / Mohamad Halwie Herun
title_fullStr Assessing the effectiveness of marketing plan for ASB loan: a case study of Maybank Kuching Selatan / Mohamad Halwie Herun
title_full_unstemmed Assessing the effectiveness of marketing plan for ASB loan: a case study of Maybank Kuching Selatan / Mohamad Halwie Herun
title_sort assessing the effectiveness of marketing plan for asb loan: a case study of maybank kuching selatan / mohamad halwie herun
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/75052/1/75052.pdf
https://ir.uitm.edu.my/id/eprint/75052/
_version_ 1761622442878435328
score 13.211869

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