Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim
This paper describes an investigation into the new product development (NPD) practices of successful Small Medium Enterprises (SME) manufacturers and consultancies in Malaysia and the UK. The aim was to identify best practice in the NPD process for comparison across the two countries. The investigat...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2002
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/74236/1/74236.pdf https://ir.uitm.edu.my/id/eprint/74236/ |
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