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Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim

This paper describes an investigation into the new product development (NPD) practices of successful Small Medium Enterprises (SME) manufacturers and consultancies in Malaysia and the UK. The aim was to identify best practice in the NPD process for comparison across the two countries. The investigat...

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Bibliographic Details
Main Author: Ibrahim, Dr. Marzuki
Format: Conference or Workshop Item
Language:English
Published: 2002
Subjects:
Marketing
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/74236/1/74236.pdf
https://ir.uitm.edu.my/id/eprint/74236/
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id my.uitm.ir.74236
record_format eprints
spelling my.uitm.ir.742362023-06-10T06:56:15Z https://ir.uitm.edu.my/id/eprint/74236/ Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim Ibrahim, Dr. Marzuki Marketing Consumer satisfaction This paper describes an investigation into the new product development (NPD) practices of successful Small Medium Enterprises (SME) manufacturers and consultancies in Malaysia and the UK. The aim was to identify best practice in the NPD process for comparison across the two countries. The investigation focused on the factors: customers and marketing, product design and development, technical and management. A literature search derived a "model of existing best practice" found in larger companies. A comparison of the results indicated how best practice might be redefined in order to make them applicable to the Malaysian SME context. 2002 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/74236/1/74236.pdf Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim. (2002) In: Prosiding Seminar Kebangsaan Sains,Teknologi dan Sains Sosial “Ke Arah Pembangunan Negara”, 27 dan 28 Mei 2002, Hotel Vistana, Kuantan, Pahang.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Consumer satisfaction
spellingShingle Marketing
Consumer satisfaction
Ibrahim, Dr. Marzuki
Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim
description This paper describes an investigation into the new product development (NPD) practices of successful Small Medium Enterprises (SME) manufacturers and consultancies in Malaysia and the UK. The aim was to identify best practice in the NPD process for comparison across the two countries. The investigation focused on the factors: customers and marketing, product design and development, technical and management. A literature search derived a "model of existing best practice" found in larger companies. A comparison of the results indicated how best practice might be redefined in order to make them applicable to the Malaysian SME context.
format Conference or Workshop Item
author Ibrahim, Dr. Marzuki
author_facet Ibrahim, Dr. Marzuki
author_sort Ibrahim, Dr. Marzuki
title Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim
title_short Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim
title_full Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim
title_fullStr Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim
title_full_unstemmed Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim
title_sort successful product development: a comparison of practices in the malaysian and uk industries / dr. marzuki ibrahim
publishDate 2002
url https://ir.uitm.edu.my/id/eprint/74236/1/74236.pdf
https://ir.uitm.edu.my/id/eprint/74236/
_version_ 1769846504702345216
score 13.211869

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