Staff View: Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan

Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan

The purpose of the study was to examined the factors that influence Malaysian’s loyalty towards Mobile Internet Service Providers (MISP). The study was carried between October 2021 until June 2022. This study employed the convenience sampling technique in collecting the data. This sampling technique...

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Main Authors:	Ahmad Hariri, Ellis Nur Syaqira, Rusnan, Nur Syazwani
Format:	Student Project
Language:	English
Published:	2022
Subjects:	Statistical data Information technology. Information systems
Online Access:	https://ir.uitm.edu.my/id/eprint/73694/1/73694.pdf https://ir.uitm.edu.my/id/eprint/73694/
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id	my.uitm.ir.73694
record_format	eprints
spelling	my.uitm.ir.736942023-02-13T07:11:00Z https://ir.uitm.edu.my/id/eprint/73694/ Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan Ahmad Hariri, Ellis Nur Syaqira Rusnan, Nur Syazwani Statistical data Information technology. Information systems The purpose of the study was to examined the factors that influence Malaysian’s loyalty towards Mobile Internet Service Providers (MISP). The study was carried between October 2021 until June 2022. This study employed the convenience sampling technique in collecting the data. This sampling technique is suitable as the selection of samples are easily accessible. The result of the study revealed three important findings. First, majority of the respondents were agreed that they have high loyalty towards their MISP. Second, there is significant relationship between the trust, customer satisfaction and switching cost towards Malaysian’s loyalty towards MISP. Third, the factor that has the most influence on the Malaysian’s loyalty towards MISP is the customer satisfaction. Therefore, this study suggests that MISP’s company should focus more on ensuring the customers were satisfied with their services, so that they can keep their customers loyal towards their services. 2022 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/73694/1/73694.pdf Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan. (2022) [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Statistical data Information technology. Information systems
spellingShingle	Statistical data Information technology. Information systems Ahmad Hariri, Ellis Nur Syaqira Rusnan, Nur Syazwani Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan
description	The purpose of the study was to examined the factors that influence Malaysian’s loyalty towards Mobile Internet Service Providers (MISP). The study was carried between October 2021 until June 2022. This study employed the convenience sampling technique in collecting the data. This sampling technique is suitable as the selection of samples are easily accessible. The result of the study revealed three important findings. First, majority of the respondents were agreed that they have high loyalty towards their MISP. Second, there is significant relationship between the trust, customer satisfaction and switching cost towards Malaysian’s loyalty towards MISP. Third, the factor that has the most influence on the Malaysian’s loyalty towards MISP is the customer satisfaction. Therefore, this study suggests that MISP’s company should focus more on ensuring the customers were satisfied with their services, so that they can keep their customers loyal towards their services.
format	Student Project
author	Ahmad Hariri, Ellis Nur Syaqira Rusnan, Nur Syazwani
author_facet	Ahmad Hariri, Ellis Nur Syaqira Rusnan, Nur Syazwani
author_sort	Ahmad Hariri, Ellis Nur Syaqira
title	Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan
title_short	Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan
title_full	Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan
title_fullStr	Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan
title_full_unstemmed	Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan
title_sort	factors that influence malaysians’ loyalty towards mobile internet service provider (misp) / ellis nur syaqira ahmad hariri and nur syazwani rusnan
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/73694/1/73694.pdf https://ir.uitm.edu.my/id/eprint/73694/
_version_	1758581725749837824
score	13.211869

Factors that Influence Malaysians’ loyalty towards Mobile Internet Service Provider (MISP) / Ellis Nur Syaqira Ahmad Hariri and Nur Syazwani Rusnan

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