Developing a customer loyalty programme : A case study of Hock Theng Trading / Peter L. Enchana

Hock Theng Trading Sdn. Bhd. is one ofthe main companies in Sarawak that cater to the signage needs of the business community in the state. Their client comes from such diverse industries like the manufacturing, service-oriented, retail, local/state and federal government. However, the company does...

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Bibliographic Details
Main Author: Enchana, Peter L.
Format: Student Project
Language:English
Published: 2003
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/73104/1/73104.pdf
https://ir.uitm.edu.my/id/eprint/73104/
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