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Developing a customer loyalty programme : A case study of Hock Theng Trading / Peter L. Enchana

Hock Theng Trading Sdn. Bhd. is one ofthe main companies in Sarawak that cater to the signage needs of the business community in the state. Their client comes from such diverse industries like the manufacturing, service-oriented, retail, local/state and federal government. However, the company does...

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Bibliographic Details
Main Author: Enchana, Peter L.
Format: Student Project
Language:English
Published: 2003
Subjects:
H Social Sciences (General)
HF Commerce
Marketing
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/73104/1/73104.pdf
https://ir.uitm.edu.my/id/eprint/73104/
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spelling my.uitm.ir.731042023-01-31T01:42:16Z https://ir.uitm.edu.my/id/eprint/73104/ Developing a customer loyalty programme : A case study of Hock Theng Trading / Peter L. Enchana Enchana, Peter L. H Social Sciences (General) HF Commerce Marketing Customer services. Customer relations Hock Theng Trading Sdn. Bhd. is one ofthe main companies in Sarawak that cater to the signage needs of the business community in the state. Their client comes from such diverse industries like the manufacturing, service-oriented, retail, local/state and federal government. However, the company does encounter problems like lack of repeat customers and conversion of potential customers into clients. As such, the study looked into the relationship between the firm and it clients and also those that did not use its service. Among the objectives of the Paper was to determine factors that enhance and hinder the relationship, suggest how to retain clients and thereafter develop a customer loyalty programme. 2003-03 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/73104/1/73104.pdf Developing a customer loyalty programme : A case study of Hock Theng Trading / Peter L. Enchana. (2003) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
HF Commerce
Marketing
Customer services. Customer relations
spellingShingle H Social Sciences (General)
HF Commerce
Marketing
Customer services. Customer relations
Enchana, Peter L.
Developing a customer loyalty programme : A case study of Hock Theng Trading / Peter L. Enchana
description Hock Theng Trading Sdn. Bhd. is one ofthe main companies in Sarawak that cater to the signage needs of the business community in the state. Their client comes from such diverse industries like the manufacturing, service-oriented, retail, local/state and federal government. However, the company does encounter problems like lack of repeat customers and conversion of potential customers into clients. As such, the study looked into the relationship between the firm and it clients and also those that did not use its service. Among the objectives of the Paper was to determine factors that enhance and hinder the relationship, suggest how to retain clients and thereafter develop a customer loyalty programme.
format Student Project
author Enchana, Peter L.
author_facet Enchana, Peter L.
author_sort Enchana, Peter L.
title Developing a customer loyalty programme : A case study of Hock Theng Trading / Peter L. Enchana
title_short Developing a customer loyalty programme : A case study of Hock Theng Trading / Peter L. Enchana
title_full Developing a customer loyalty programme : A case study of Hock Theng Trading / Peter L. Enchana
title_fullStr Developing a customer loyalty programme : A case study of Hock Theng Trading / Peter L. Enchana
title_full_unstemmed Developing a customer loyalty programme : A case study of Hock Theng Trading / Peter L. Enchana
title_sort developing a customer loyalty programme : a case study of hock theng trading / peter l. enchana
publishDate 2003
url https://ir.uitm.edu.my/id/eprint/73104/1/73104.pdf
https://ir.uitm.edu.my/id/eprint/73104/
_version_ 1756687593856040960
score 13.211869

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