The awareness of radio advertising among business sectors in Kuching City / Halimah Othman

Radio is an extremely valuable advertising medium that provides the targeting capability and reach opportunities that large and small advertisers require. Options provided by the unwired networks further the flexibility to deliver broad, but still well defined, audiences for advertisers. Though radi...

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Bibliographic Details
Main Author: Othman, Halimah
Format: Student Project
Language:English
Published: 2002
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/73094/1/73094.pdf
https://ir.uitm.edu.my/id/eprint/73094/
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