Experienced international business traveller’s behaviour in Iran: A partial least squares path modelling analysis
Few researchers have examined travellers’ experience with destinations despite the importance of their attitudes, behaviour and perception in selecting destinations. Current study aims to examine the relationship between risk perceptions, motivation, information source, travel experience and destina...
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Main Authors: | , , , , |
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Format: | Article |
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SAGE Publications Inc.
2018
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Online Access: | http://eprints.utm.my/id/eprint/85540/ http://dx.doi.org/10.1177/1467358416636930 |
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