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The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar

This study examined the influence of women's buying behaviour in choosing facial skin care products in sepanggar area by investigating the interrelationship between the consumers buying behaviour influenced with brand personality, cognitive dissonance and the impact of television advertising in...

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Bibliographic Details
Main Author: Sakar, Shazilla
Format: Student Project
Language:English
Published: 2014
Subjects:
Business ethics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Women. Feminism
Online Access:https://ir.uitm.edu.my/id/eprint/72061/1/72061.pdf
https://ir.uitm.edu.my/id/eprint/72061/
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id my.uitm.ir.72061
record_format eprints
spelling my.uitm.ir.720612022-12-27T06:14:34Z https://ir.uitm.edu.my/id/eprint/72061/ The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar Sakar, Shazilla Business ethics Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Women. Feminism This study examined the influence of women's buying behaviour in choosing facial skin care products in sepanggar area by investigating the interrelationship between the consumers buying behaviour influenced with brand personality, cognitive dissonance and the impact of television advertising in choosing the facial skin care product. The surveyed through a questionnaire consisting of 19 questions related to buying behaviour to 100 of women respondent.Using correlation analysis, the results of the studyindicated that there was a significant relationship between the identifiable constructs as to the determinants affecting the purchase and usage of cosmetic. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/72061/1/72061.pdf The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar. (2014) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business ethics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Women. Feminism
spellingShingle Business ethics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Women. Feminism
Sakar, Shazilla
The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar
description This study examined the influence of women's buying behaviour in choosing facial skin care products in sepanggar area by investigating the interrelationship between the consumers buying behaviour influenced with brand personality, cognitive dissonance and the impact of television advertising in choosing the facial skin care product. The surveyed through a questionnaire consisting of 19 questions related to buying behaviour to 100 of women respondent.Using correlation analysis, the results of the studyindicated that there was a significant relationship between the identifiable constructs as to the determinants affecting the purchase and usage of cosmetic.
format Student Project
author Sakar, Shazilla
author_facet Sakar, Shazilla
author_sort Sakar, Shazilla
title The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar
title_short The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar
title_full The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar
title_fullStr The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar
title_full_unstemmed The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar
title_sort influence of women buying behavior in choosing facial skin care product / shazilla sakar
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/72061/1/72061.pdf
https://ir.uitm.edu.my/id/eprint/72061/
_version_ 1753791925389885440
score 13.211869

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