The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar
This study examined the influence of women's buying behaviour in choosing facial skin care products in sepanggar area by investigating the interrelationship between the consumers buying behaviour influenced with brand personality, cognitive dissonance and the impact of television advertising in...
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/72061/1/72061.pdf https://ir.uitm.edu.my/id/eprint/72061/ |
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| Summary: | This study examined the influence of women's buying behaviour in choosing facial skin care products in sepanggar area by investigating the interrelationship between the consumers buying behaviour influenced with brand personality, cognitive dissonance and the impact of television advertising in choosing the facial skin care product. The surveyed through a questionnaire consisting of 19 questions related to buying behaviour to 100 of women respondent.Using correlation analysis, the results of the studyindicated that there was a significant relationship between the identifiable constructs as to the determinants affecting the purchase and usage of cosmetic. |
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