Creating brand loyalty by engaging brand communities through event marketing / Suriyati Said
As the market landscape keeps evolving with blistering pace and traditional marketing approaches are no longer effective in delivering competitive advantage there is a need for new marketing strategies to be implemented. The concept of brand communities has been attracting increasing attention as it...
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| Format: | Student Project |
| Language: | English |
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2012
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| Online Access: | https://ir.uitm.edu.my/id/eprint/72045/1/72045.pdf https://ir.uitm.edu.my/id/eprint/72045/ |
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