Brand awareness, brand preference and brand loyalty of sport apparel amongst select ethnic groups in Sarawak / Mohamad Dolhardhi Ebon
Sport consumers are overwhelmed by choice and marketers have addressed this problem by differentiating their product by differentiating their products or services through branding. However, understanding consumers is difficult for marketers because of the increasing variety of consumers' ethnic...
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| Format: | Student Project |
| Language: | English |
| Published: |
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/75031/1/75031.pdf https://ir.uitm.edu.my/id/eprint/75031/ |
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