A study on customer retention strategies at Borneo Golf Resort Berhad / Mariza Nurullah

This project in its present form is the result from "A Study on Customer Retention Strategies at Borneo Golf Resort Berhad". The study was performed to determine the number of customers that had been repeatedly stay at BGR, to identify the reasons that influences customers to stay at BGR a...

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Bibliographic Details
Main Author: Nurullah, Mariza
Format: Student Project
Language:English
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/71979/1/71979.pdf
https://ir.uitm.edu.my/id/eprint/71979/
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