Focusing on strengthening consumer protection awareness : a study on the promotional strategy implemented by FOMCA in Kota Kinabalu area / Josie Kay Primus
Malaysian consumers through increasing purchasing power have been more aware of the need of FOMCA to be more responsible towards strengthening consumer protection towards achieving their organisation objectives. Due to the increasing violation on consumer rights, to certain extent, FOMCA'S prom...
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| Format: | Student Project |
| Language: | English |
| Published: |
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/71978/1/71978.pdf https://ir.uitm.edu.my/id/eprint/71978/ |
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