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Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali

Offensive advertisement somehow is a rare term and not usually discussed by the public. However, this term is supposed to be understood by every individual as the knowledge and can be usefull in the future. Offensive advertisment usually happen among the society that is perceive as conservatives whe...

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Bibliographic Details
Main Author: Ag Ali, Ag Sharil
Format: Student Project
Language:English
Published: 2014
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Advertising
Psychology
Online Access:https://ir.uitm.edu.my/id/eprint/71940/1/71940.pdf
https://ir.uitm.edu.my/id/eprint/71940/
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id my.uitm.ir.71940
record_format eprints
spelling my.uitm.ir.719402023-03-01T07:09:11Z https://ir.uitm.edu.my/id/eprint/71940/ Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali Ag Ali, Ag Sharil Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising Psychology Offensive advertisement somehow is a rare term and not usually discussed by the public. However, this term is supposed to be understood by every individual as the knowledge and can be usefull in the future. Offensive advertisment usually happen among the society that is perceive as conservatives where the society will be offended when the advertisment display can touch their sensitivity and offended their thoughts. In this research, the researcher attempts to find out the perspective of UITM Sabah's students on the issue of offensive advertisments. Questionnaires have been distributed to one hundred (100) UiTM Sabah's students from different disciplines. It was found that certain group of students from different racial groups and religious backgrounds have have diverse level of offensiveness on advertisements appeals being potrayed in advertisements. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71940/1/71940.pdf Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali. (2014) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Advertising
Psychology
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Advertising
Psychology
Ag Ali, Ag Sharil
Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali
description Offensive advertisement somehow is a rare term and not usually discussed by the public. However, this term is supposed to be understood by every individual as the knowledge and can be usefull in the future. Offensive advertisment usually happen among the society that is perceive as conservatives where the society will be offended when the advertisment display can touch their sensitivity and offended their thoughts. In this research, the researcher attempts to find out the perspective of UITM Sabah's students on the issue of offensive advertisments. Questionnaires have been distributed to one hundred (100) UiTM Sabah's students from different disciplines. It was found that certain group of students from different racial groups and religious backgrounds have have diverse level of offensiveness on advertisements appeals being potrayed in advertisements.
format Student Project
author Ag Ali, Ag Sharil
author_facet Ag Ali, Ag Sharil
author_sort Ag Ali, Ag Sharil
title Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali
title_short Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali
title_full Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali
title_fullStr Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali
title_full_unstemmed Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali
title_sort factors influencing societies perception towards offensive advertisement : the case study of university teknologi mara (uitm) sabah's student / ag sharil ag ali
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/71940/1/71940.pdf
https://ir.uitm.edu.my/id/eprint/71940/
_version_ 1759692724823392256
score 13.211869

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