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The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan

The purpose of this project paper is to stude the most influential 4Ps which leads to students' enrolment in Cosmopoint International College of Technology Kota Kinabalu (CICT KK) . The researcher is focusing on the The Traditional Marketing Mix which is the product, place, price and promotion....

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Bibliographic Details
Main Author: Asan, Haafiza Nadia
Format: Student Project
Language:English
Published: 2014
Subjects:
Marketing
Higher Education
General works. College students
Online Access:https://ir.uitm.edu.my/id/eprint/71921/1/71921.pdf
https://ir.uitm.edu.my/id/eprint/71921/
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id my.uitm.ir.71921
record_format eprints
spelling my.uitm.ir.719212023-03-12T23:49:20Z https://ir.uitm.edu.my/id/eprint/71921/ The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan Asan, Haafiza Nadia Marketing Higher Education General works. College students The purpose of this project paper is to stude the most influential 4Ps which leads to students' enrolment in Cosmopoint International College of Technology Kota Kinabalu (CICT KK) . The researcher is focusing on the The Traditional Marketing Mix which is the product, place, price and promotion. Quantitative data collection method and the simple random sampling is used to aid the research. The target population for the research is the active students of CICT KK. 90 questionnaires will be distributed to the respondents and will be analysed by using the SPSS software. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71921/1/71921.pdf The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan. (2014) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Higher Education
General works. College students
spellingShingle Marketing
Higher Education
General works. College students
Asan, Haafiza Nadia
The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan
description The purpose of this project paper is to stude the most influential 4Ps which leads to students' enrolment in Cosmopoint International College of Technology Kota Kinabalu (CICT KK) . The researcher is focusing on the The Traditional Marketing Mix which is the product, place, price and promotion. Quantitative data collection method and the simple random sampling is used to aid the research. The target population for the research is the active students of CICT KK. 90 questionnaires will be distributed to the respondents and will be analysed by using the SPSS software.
format Student Project
author Asan, Haafiza Nadia
author_facet Asan, Haafiza Nadia
author_sort Asan, Haafiza Nadia
title The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan
title_short The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan
title_full The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan
title_fullStr The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan
title_full_unstemmed The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan
title_sort most influential 4ps towards student enrolment : the case of cosmopoint international college of technology / haafiza nadia asan
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/71921/1/71921.pdf
https://ir.uitm.edu.my/id/eprint/71921/
_version_ 1761622318160805888
score 13.211869

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