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Investigating the impact of modernization attributes and knowledge toward sustaining Nyonya cuisines in Malacca/ Nur Nadia Maisarah Mohd Fisol and Norhidayah Abdullah

This study attempts to determine which of the modernization attributes effect on sustaining Nyonya cuisine in Malacca as Malaysian heritage cuisine and furthermore to identify the relationship between knowledge and sustaining Nyonya cuisine in Malacca. A self-administered survey was used to collect...

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Main Authors: Mohd Fisol, Nur Nadia Maisarah, Abdullah, Norhidayah
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
Subjects:
Heritage tourism. Cultural tourism
Cooking
Online Access:https://ir.uitm.edu.my/id/eprint/68338/1/68338.pdf
https://ir.uitm.edu.my/id/eprint/68338/
https://www.jthca.org/
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spelling my.uitm.ir.683382022-10-19T03:37:19Z https://ir.uitm.edu.my/id/eprint/68338/ Investigating the impact of modernization attributes and knowledge toward sustaining Nyonya cuisines in Malacca/ Nur Nadia Maisarah Mohd Fisol and Norhidayah Abdullah Mohd Fisol, Nur Nadia Maisarah Abdullah, Norhidayah Heritage tourism. Cultural tourism Cooking This study attempts to determine which of the modernization attributes effect on sustaining Nyonya cuisine in Malacca as Malaysian heritage cuisine and furthermore to identify the relationship between knowledge and sustaining Nyonya cuisine in Malacca. A self-administered survey was used to collect data from the respondents. A total of 400 questionnaires were distributed among Baba Nyonya communities in Malacca; 400 valid samples for evaluation representing a response rate of 100%. The results show that changes of production and processing method is the most affected to the sustaining Nyonya cuisine in Malacca. Since the finding shows a positive relationship between modernization attributes, knowledge and sustainability of Nyonya cuisine, Malaysia Department Heritage, Baba Nyonya Peranakan communities and individual need to emphasize these attributes to prevent the extinction of Nyonya cuisine. Hence, this study would be assisting future researchers to gain substantial insight and information in order to market and promote Nyonya cuisine in the industry as well as to sustain it. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/68338/1/68338.pdf Investigating the impact of modernization attributes and knowledge toward sustaining Nyonya cuisines in Malacca/ Nur Nadia Maisarah Mohd Fisol and Norhidayah Abdullah. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (2). pp. 1-23. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Heritage tourism. Cultural tourism
Cooking
spellingShingle Heritage tourism. Cultural tourism
Cooking
Mohd Fisol, Nur Nadia Maisarah
Abdullah, Norhidayah
Investigating the impact of modernization attributes and knowledge toward sustaining Nyonya cuisines in Malacca/ Nur Nadia Maisarah Mohd Fisol and Norhidayah Abdullah
description This study attempts to determine which of the modernization attributes effect on sustaining Nyonya cuisine in Malacca as Malaysian heritage cuisine and furthermore to identify the relationship between knowledge and sustaining Nyonya cuisine in Malacca. A self-administered survey was used to collect data from the respondents. A total of 400 questionnaires were distributed among Baba Nyonya communities in Malacca; 400 valid samples for evaluation representing a response rate of 100%. The results show that changes of production and processing method is the most affected to the sustaining Nyonya cuisine in Malacca. Since the finding shows a positive relationship between modernization attributes, knowledge and sustainability of Nyonya cuisine, Malaysia Department Heritage, Baba Nyonya Peranakan communities and individual need to emphasize these attributes to prevent the extinction of Nyonya cuisine. Hence, this study would be assisting future researchers to gain substantial insight and information in order to market and promote Nyonya cuisine in the industry as well as to sustain it.
format Article
author Mohd Fisol, Nur Nadia Maisarah
Abdullah, Norhidayah
author_facet Mohd Fisol, Nur Nadia Maisarah
Abdullah, Norhidayah
author_sort Mohd Fisol, Nur Nadia Maisarah
title Investigating the impact of modernization attributes and knowledge toward sustaining Nyonya cuisines in Malacca/ Nur Nadia Maisarah Mohd Fisol and Norhidayah Abdullah
title_short Investigating the impact of modernization attributes and knowledge toward sustaining Nyonya cuisines in Malacca/ Nur Nadia Maisarah Mohd Fisol and Norhidayah Abdullah
title_full Investigating the impact of modernization attributes and knowledge toward sustaining Nyonya cuisines in Malacca/ Nur Nadia Maisarah Mohd Fisol and Norhidayah Abdullah
title_fullStr Investigating the impact of modernization attributes and knowledge toward sustaining Nyonya cuisines in Malacca/ Nur Nadia Maisarah Mohd Fisol and Norhidayah Abdullah
title_full_unstemmed Investigating the impact of modernization attributes and knowledge toward sustaining Nyonya cuisines in Malacca/ Nur Nadia Maisarah Mohd Fisol and Norhidayah Abdullah
title_sort investigating the impact of modernization attributes and knowledge toward sustaining nyonya cuisines in malacca/ nur nadia maisarah mohd fisol and norhidayah abdullah
publisher Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/68338/1/68338.pdf
https://ir.uitm.edu.my/id/eprint/68338/
https://www.jthca.org/
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score 13.211869

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