Staff View: Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman

Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman

Service quality is not a new issue in service industry but where the higher education institution in Malaysia is concerned, again the service quality is a pressing subject. With many players in the higher education institutions in Malaysia ranging from public universities to private colleges to bran...

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Main Authors:	Amirrudin, Faizatul Akmam, Mohamed Nor, Raslina, Lukman, Najah
Format:	Research Reports
Language:	English
Published:	2006
Subjects:	Social aspects. Social marketing Marketing Management Product management Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/67807/1/67807.pdf https://ir.uitm.edu.my/id/eprint/67807/
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id	my.uitm.ir.67807
record_format	eprints
spelling	my.uitm.ir.678072022-10-03T03:46:53Z https://ir.uitm.edu.my/id/eprint/67807/ Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman Amirrudin, Faizatul Akmam Mohamed Nor, Raslina Lukman, Najah Social aspects. Social marketing Marketing Management Product management Consumer satisfaction Customer services. Customer relations Service quality is not a new issue in service industry but where the higher education institution in Malaysia is concerned, again the service quality is a pressing subject. With many players in the higher education institutions in Malaysia ranging from public universities to private colleges to branches of foreign universities, the competition among them is great. Nowadays, customers choose the institution, which can deliver more then what they expect. Therefore, quality plays the major important role to differentiate them from competitors and at the same time gain competitive advantage. There is a few research or study on the service quality of higher education in Malaysia. The institutions are not able to get to know what are the perceptions of the students towards the services provided by them. The institutions also are lack of knowledge on what the expectations of the students from them. The study main focus is to identify some differences of service quality from different public universities in Central Region of Malaysia. Theoretical framework was developed in relation to the objectives and the related literature review. Questionnaire was developed as the mode of data collection. A total of 630 questionnaires were distributed to the samples delivered directly to students from UM, UKM and UPM and 610 questionnaires were returned back to the researcher. 2006-05 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/67807/1/67807.pdf Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman. (2006) [Research Reports] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Social aspects. Social marketing Marketing Management Product management Consumer satisfaction Customer services. Customer relations
spellingShingle	Social aspects. Social marketing Marketing Management Product management Consumer satisfaction Customer services. Customer relations Amirrudin, Faizatul Akmam Mohamed Nor, Raslina Lukman, Najah Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman
description	Service quality is not a new issue in service industry but where the higher education institution in Malaysia is concerned, again the service quality is a pressing subject. With many players in the higher education institutions in Malaysia ranging from public universities to private colleges to branches of foreign universities, the competition among them is great. Nowadays, customers choose the institution, which can deliver more then what they expect. Therefore, quality plays the major important role to differentiate them from competitors and at the same time gain competitive advantage. There is a few research or study on the service quality of higher education in Malaysia. The institutions are not able to get to know what are the perceptions of the students towards the services provided by them. The institutions also are lack of knowledge on what the expectations of the students from them. The study main focus is to identify some differences of service quality from different public universities in Central Region of Malaysia. Theoretical framework was developed in relation to the objectives and the related literature review. Questionnaire was developed as the mode of data collection. A total of 630 questionnaires were distributed to the samples delivered directly to students from UM, UKM and UPM and 610 questionnaires were returned back to the researcher.
format	Research Reports
author	Amirrudin, Faizatul Akmam Mohamed Nor, Raslina Lukman, Najah
author_facet	Amirrudin, Faizatul Akmam Mohamed Nor, Raslina Lukman, Najah
author_sort	Amirrudin, Faizatul Akmam
title	Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman
title_short	Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman
title_full	Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman
title_fullStr	Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman
title_full_unstemmed	Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman
title_sort	service quality rendered by the public universities in central region of malaysia / faizatul akmam amirrudin, raslina mohamed nor and najah lukman
publishDate	2006
url	https://ir.uitm.edu.my/id/eprint/67807/1/67807.pdf https://ir.uitm.edu.my/id/eprint/67807/
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score	13.211869

Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman

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