Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly
This research focuses on three dimensions of the hotel website's perceived values towards behavioral loyalty among baby boomers due to a common perception that they are eager to embrace new technologies. The baby boomers are considered one of the industry's most competitive business segmen...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/67505/1/67505.pdf https://ir.uitm.edu.my/id/eprint/67505/ https://www.jthca.org/ |
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