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Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly

This research focuses on three dimensions of the hotel website's perceived values towards behavioral loyalty among baby boomers due to a common perception that they are eager to embrace new technologies. The baby boomers are considered one of the industry's most competitive business segmen...

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Main Authors: Bibit, Nur Syahira, Zulkifly, Muhammad Izzat
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
Subjects:
Travel and the state. Tourism
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Quality control
Online Access:https://ir.uitm.edu.my/id/eprint/67505/1/67505.pdf
https://ir.uitm.edu.my/id/eprint/67505/
https://www.jthca.org/
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spelling my.uitm.ir.675052022-09-29T18:20:36Z https://ir.uitm.edu.my/id/eprint/67505/ Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly Bibit, Nur Syahira Zulkifly, Muhammad Izzat Travel and the state. Tourism Hospitality industry. Hotels, clubs, restaurants, etc. Food service Quality control This research focuses on three dimensions of the hotel website's perceived values towards behavioral loyalty among baby boomers due to a common perception that they are eager to embrace new technologies. The baby boomers are considered one of the industry's most competitive business segments. This research aims to empirically examine the impact of the hotel website content on the behavioral loyalty of customers among baby boomers. The study adopted a quantitative approach and the samples comprised hotel online user among baby boomers in Selangor one of the states in Malaysia. Using the snowbal strategy, 388 data from the respondents from the baby boomer’s generation in Malaysia were collected. The study found a positive relationship between perceived values of the hotel website and behavioral loyalty among baby boomers. This research provides new information to the hotel industry on improving the level of customer’s behavioral loyalty, especially among the baby boomer’s generation. Hopefully, the finding in this study will help the service organization modify their strategy to increase the number of hotel website users. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/67505/1/67505.pdf Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly. (2021) Journal of Tourism, Hospitality and Culinary Arts, 13 (1). pp. 46-70. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and the state. Tourism
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Quality control
spellingShingle Travel and the state. Tourism
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Quality control
Bibit, Nur Syahira
Zulkifly, Muhammad Izzat
Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly
description This research focuses on three dimensions of the hotel website's perceived values towards behavioral loyalty among baby boomers due to a common perception that they are eager to embrace new technologies. The baby boomers are considered one of the industry's most competitive business segments. This research aims to empirically examine the impact of the hotel website content on the behavioral loyalty of customers among baby boomers. The study adopted a quantitative approach and the samples comprised hotel online user among baby boomers in Selangor one of the states in Malaysia. Using the snowbal strategy, 388 data from the respondents from the baby boomer’s generation in Malaysia were collected. The study found a positive relationship between perceived values of the hotel website and behavioral loyalty among baby boomers. This research provides new information to the hotel industry on improving the level of customer’s behavioral loyalty, especially among the baby boomer’s generation. Hopefully, the finding in this study will help the service organization modify their strategy to increase the number of hotel website users.
format Article
author Bibit, Nur Syahira
Zulkifly, Muhammad Izzat
author_facet Bibit, Nur Syahira
Zulkifly, Muhammad Izzat
author_sort Bibit, Nur Syahira
title Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly
title_short Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly
title_full Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly
title_fullStr Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly
title_full_unstemmed Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly
title_sort perceived values of the hotel website quality and behavioral loyalty among baby boomers/ nur syahira bibit and muhammad izzat zulkifly
publisher Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/67505/1/67505.pdf
https://ir.uitm.edu.my/id/eprint/67505/
https://www.jthca.org/
_version_ 1745565378225897472
score 13.211869

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