Event marketing as a promotional tool for students enrolment: a case study of KFC Holding International College / Nurul Ain Abdul Rahman
This paper is about a research Event Marketing as a Promotional Tool for Students Enrolment in of KFC Holding International College. Researcher do a qualitative research mode which require researcher to do interview and observation in order to gain information about the types of event marketing held...
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/67375/1/67375.pdf https://ir.uitm.edu.my/id/eprint/67375/ |
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