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Event marketing as a promotional tool for students enrolment: a case study of KFC Holding International College / Nurul Ain Abdul Rahman

This paper is about a research Event Marketing as a Promotional Tool for Students Enrolment in of KFC Holding International College. Researcher do a qualitative research mode which require researcher to do interview and observation in order to gain information about the types of event marketing held...

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Main Author: Abdul Rahman, Nurul Ain
Format: Student Project
Language:English
Published: 2014
Subjects:
Social aspects. Social marketing
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/67375/1/67375.pdf
https://ir.uitm.edu.my/id/eprint/67375/
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spelling my.uitm.ir.673752022-11-08T08:38:58Z https://ir.uitm.edu.my/id/eprint/67375/ Event marketing as a promotional tool for students enrolment: a case study of KFC Holding International College / Nurul Ain Abdul Rahman Abdul Rahman, Nurul Ain Social aspects. Social marketing Marketing This paper is about a research Event Marketing as a Promotional Tool for Students Enrolment in of KFC Holding International College. Researcher do a qualitative research mode which require researcher to do interview and observation in order to gain information about the types of event marketing held by KFCH International College and how they evaluate the event marketing effectiveness. From the interview, researcher identifies types of event marketing used by KFCH International College are road shows, exhibition and internal events such as open day and campus visit. However, some of the selection of event marketing by KFCH International College was not the best selection that can give high student enrolments for them which create gap. This research also evaluates the effectiveness of event marketing at KFCH International College. It is important to evaluate the event marketing so that KFCH International College can see whether event marketing is effective as promotional tools for student enrolments. Based on interview and observation, researcher found the types of event marketing at KFCH International College were road shows, exhibition and internal events. Meanwhile, KFCH International College evaluates the effectiveness of event marketing at KFCH International College by the students' enrolment per year. The paper started with an overview of company background, followed by literature review, research methodology, findings and finally conclusion and recommendations 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/67375/1/67375.pdf Event marketing as a promotional tool for students enrolment: a case study of KFC Holding International College / Nurul Ain Abdul Rahman. (2014) [Student Project]
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social aspects. Social marketing
Marketing
spellingShingle Social aspects. Social marketing
Marketing
Abdul Rahman, Nurul Ain
Event marketing as a promotional tool for students enrolment: a case study of KFC Holding International College / Nurul Ain Abdul Rahman
description This paper is about a research Event Marketing as a Promotional Tool for Students Enrolment in of KFC Holding International College. Researcher do a qualitative research mode which require researcher to do interview and observation in order to gain information about the types of event marketing held by KFCH International College and how they evaluate the event marketing effectiveness. From the interview, researcher identifies types of event marketing used by KFCH International College are road shows, exhibition and internal events such as open day and campus visit. However, some of the selection of event marketing by KFCH International College was not the best selection that can give high student enrolments for them which create gap. This research also evaluates the effectiveness of event marketing at KFCH International College. It is important to evaluate the event marketing so that KFCH International College can see whether event marketing is effective as promotional tools for student enrolments. Based on interview and observation, researcher found the types of event marketing at KFCH International College were road shows, exhibition and internal events. Meanwhile, KFCH International College evaluates the effectiveness of event marketing at KFCH International College by the students' enrolment per year. The paper started with an overview of company background, followed by literature review, research methodology, findings and finally conclusion and recommendations
format Student Project
author Abdul Rahman, Nurul Ain
author_facet Abdul Rahman, Nurul Ain
author_sort Abdul Rahman, Nurul Ain
title Event marketing as a promotional tool for students enrolment: a case study of KFC Holding International College / Nurul Ain Abdul Rahman
title_short Event marketing as a promotional tool for students enrolment: a case study of KFC Holding International College / Nurul Ain Abdul Rahman
title_full Event marketing as a promotional tool for students enrolment: a case study of KFC Holding International College / Nurul Ain Abdul Rahman
title_fullStr Event marketing as a promotional tool for students enrolment: a case study of KFC Holding International College / Nurul Ain Abdul Rahman
title_full_unstemmed Event marketing as a promotional tool for students enrolment: a case study of KFC Holding International College / Nurul Ain Abdul Rahman
title_sort event marketing as a promotional tool for students enrolment: a case study of kfc holding international college / nurul ain abdul rahman
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/67375/1/67375.pdf
https://ir.uitm.edu.my/id/eprint/67375/
_version_ 1751539903096684544
score 13.211869

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