Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh
This paper begins by simulating a scenario in which the researcher received funding from venture capital to start a sportswear venture in Malaysia. The goal is to maximise the ROI by the end of the first year. The sportswear industry is a big industry with many renowned players. The researcher uses...
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| Format: | Article |
| Language: | English |
| Published: |
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/66287/1/66287.pdf https://ir.uitm.edu.my/id/eprint/66287/ https://aej.uitm.edu.my/ |
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