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Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh

This paper begins by simulating a scenario in which the researcher received funding from venture capital to start a sportswear venture in Malaysia. The goal is to maximise the ROI by the end of the first year. The sportswear industry is a big industry with many renowned players. The researcher uses...

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Main Author: Nooh, Mohammad Noorizzuddin
Format: Article
Language:English
Published: 2022
Online Access:https://ir.uitm.edu.my/id/eprint/66287/1/66287.pdf
https://ir.uitm.edu.my/id/eprint/66287/
https://aej.uitm.edu.my/
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spelling my.uitm.ir.662872022-09-07T16:03:01Z https://ir.uitm.edu.my/id/eprint/66287/ Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh Nooh, Mohammad Noorizzuddin This paper begins by simulating a scenario in which the researcher received funding from venture capital to start a sportswear venture in Malaysia. The goal is to maximise the ROI by the end of the first year. The sportswear industry is a big industry with many renowned players. The researcher uses data analytic techniques to analyse online search trends, categorical search and Geomap patterns. Data analytics assists in segmenting audiences by distinct demographic categories and analysing opinions and trends in each of them. The analysis results are utilised to undertake SWOT analysis, Porter's Five Forces Competitive Models, and assist in developing the company's marketing mix. This paper opens with an industry overview to provide a bird's-eye view. According to industrial data, the sportswear business is large, involving numerous well-known companies. The part on literature review includes literature on brand, online brand, retailers and channel, and online shopping. It provides a thorough background on the studies done in various areas. 2022 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/66287/1/66287.pdf Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh. (2022) ASEAN Entrepreneurship Journal (AEJ), 8 (1): 7. pp. 53-70. ISSN 2637-0301 (e-ISSN) https://aej.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This paper begins by simulating a scenario in which the researcher received funding from venture capital to start a sportswear venture in Malaysia. The goal is to maximise the ROI by the end of the first year. The sportswear industry is a big industry with many renowned players. The researcher uses data analytic techniques to analyse online search trends, categorical search and Geomap patterns. Data analytics assists in segmenting audiences by distinct demographic categories and analysing opinions and trends in each of them. The analysis results are utilised to undertake SWOT analysis, Porter's Five Forces Competitive Models, and assist in developing the company's marketing mix. This paper opens with an industry overview to provide a bird's-eye view. According to industrial data, the sportswear business is large, involving numerous well-known companies. The part on literature review includes literature on brand, online brand, retailers and channel, and online shopping. It provides a thorough background on the studies done in various areas.
format Article
author Nooh, Mohammad Noorizzuddin
spellingShingle Nooh, Mohammad Noorizzuddin
Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh
author_facet Nooh, Mohammad Noorizzuddin
author_sort Nooh, Mohammad Noorizzuddin
title Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh
title_short Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh
title_full Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh
title_fullStr Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh
title_full_unstemmed Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh
title_sort designing a sportswear strategic marketing plan: a data analytics approach / mohammad noorizzuddin nooh
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/66287/1/66287.pdf
https://ir.uitm.edu.my/id/eprint/66287/
https://aej.uitm.edu.my/
_version_ 1744357268319633408
score 13.211869

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