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Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud

Basically, this article focused on the interaction and relationship among small and medium-sized enterprises (SMEs) own by Muslim community with their customers especially in Malaysia. Besides, this article highlighted some benefits and advantage of social relationship management (s-CRM) performance...

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Bibliographic Details
Main Author: Mahmud, Nurun Nasuha
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
H Social Sciences (General)
Study and teaching. Research
Business
T Technology (General)
Online Access:https://ir.uitm.edu.my/id/eprint/65363/1/65363.pdf
https://ir.uitm.edu.my/id/eprint/65363/
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spelling my.uitm.ir.653632022-08-15T06:07:59Z https://ir.uitm.edu.my/id/eprint/65363/ Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud Mahmud, Nurun Nasuha H Social Sciences (General) Study and teaching. Research Business T Technology (General) Basically, this article focused on the interaction and relationship among small and medium-sized enterprises (SMEs) own by Muslim community with their customers especially in Malaysia. Besides, this article highlighted some benefits and advantage of social relationship management (s-CRM) performance by the business entities especially those who are owned by the Muslim people. The construction of s-CRM is critical to improving business performance and sustaining in the marketplace, as it has substantial implications in marketing, customer care, and sales departments of SMEs. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65363/1/65363.pdf Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud. (2022) In: Chapters in Book : Article Review. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, pp. 32-36.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
Business
T Technology (General)
spellingShingle H Social Sciences (General)
Study and teaching. Research
Business
T Technology (General)
Mahmud, Nurun Nasuha
Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud
description Basically, this article focused on the interaction and relationship among small and medium-sized enterprises (SMEs) own by Muslim community with their customers especially in Malaysia. Besides, this article highlighted some benefits and advantage of social relationship management (s-CRM) performance by the business entities especially those who are owned by the Muslim people. The construction of s-CRM is critical to improving business performance and sustaining in the marketplace, as it has substantial implications in marketing, customer care, and sales departments of SMEs.
author2 Jack, Suriani
author_facet Jack, Suriani
Mahmud, Nurun Nasuha
format Book Section
author Mahmud, Nurun Nasuha
author_sort Mahmud, Nurun Nasuha
title Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud
title_short Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud
title_full Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud
title_fullStr Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud
title_full_unstemmed Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud
title_sort social customer relationship management (s-crm) among small and medium-sized enterprises (smes) in malaysia / nurun nasuha mahmud
publisher Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/65363/1/65363.pdf
https://ir.uitm.edu.my/id/eprint/65363/
_version_ 1743110442332454912
score 13.211869

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