Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud
Basically, this article focused on the interaction and relationship among small and medium-sized enterprises (SMEs) own by Muslim community with their customers especially in Malaysia. Besides, this article highlighted some benefits and advantage of social relationship management (s-CRM) performance...
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| Format: | Book Section |
| Language: | English |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/65363/1/65363.pdf https://ir.uitm.edu.my/id/eprint/65363/ |
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| Summary: | Basically, this article focused on the interaction and relationship among small and medium-sized enterprises (SMEs) own by Muslim community with their customers especially in Malaysia. Besides, this article highlighted some benefits and advantage of social relationship management (s-CRM) performance by the business entities especially those who are owned by the Muslim people. The construction of s-CRM is critical to improving business performance and sustaining in the marketplace, as it has substantial implications in marketing, customer care, and sales departments of SMEs. |
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