Cover Image

Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin

We chose this article because it demonstrates how business-to-business salespeople employ various types of sales technology to fulfil their boundary-spanning tasks. Effective information flow between customers and sellers is critical to the success of salespeople. Effective information flow between...

Full description

Saved in:
Bibliographic Details
Main Author: Gerunsin, Wellace Bayang
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
H Social Sciences (General)
Study and teaching. Research
Business
Management
T Technology (General)
Online Access:https://ir.uitm.edu.my/id/eprint/65188/1/65188.pdf
https://ir.uitm.edu.my/id/eprint/65188/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.65188
record_format eprints
spelling my.uitm.ir.651882022-08-09T09:03:28Z https://ir.uitm.edu.my/id/eprint/65188/ Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin Gerunsin, Wellace Bayang H Social Sciences (General) Study and teaching. Research Business Management T Technology (General) We chose this article because it demonstrates how business-to-business salespeople employ various types of sales technology to fulfil their boundary-spanning tasks. Effective information flow between customers and sellers is critical to the success of salespeople. Effective information flow between customers and sellers is critical to the success of salespeople. Buyers are a valuable source of market information for vendors. Furthermore, contact between buyers and sellers via information technology is continually improving. Social media and customer relationship management (CRM) technologies enable two-way information exchanges between buyers and sellers, providing an extra lever for value co-creation. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65188/1/65188.pdf Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 27-30.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
Business
Management
T Technology (General)
spellingShingle H Social Sciences (General)
Study and teaching. Research
Business
Management
T Technology (General)
Gerunsin, Wellace Bayang
Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin
description We chose this article because it demonstrates how business-to-business salespeople employ various types of sales technology to fulfil their boundary-spanning tasks. Effective information flow between customers and sellers is critical to the success of salespeople. Effective information flow between customers and sellers is critical to the success of salespeople. Buyers are a valuable source of market information for vendors. Furthermore, contact between buyers and sellers via information technology is continually improving. Social media and customer relationship management (CRM) technologies enable two-way information exchanges between buyers and sellers, providing an extra lever for value co-creation.
author2 Jack, Suriani
author_facet Jack, Suriani
Gerunsin, Wellace Bayang
format Book Section
author Gerunsin, Wellace Bayang
author_sort Gerunsin, Wellace Bayang
title Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin
title_short Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin
title_full Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin
title_fullStr Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin
title_full_unstemmed Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin
title_sort social media and customer relationship management technologies : influencing buyer-seller information exchanges / wellace bayang gerunsin
publisher Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/65188/1/65188.pdf
https://ir.uitm.edu.my/id/eprint/65188/
_version_ 1740829115114586112
score 13.211869

Similar Items