Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin

We chose this article because it demonstrates how business-to-business salespeople employ various types of sales technology to fulfil their boundary-spanning tasks. Effective information flow between customers and sellers is critical to the success of salespeople. Effective information flow between...

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Bibliographic Details
Main Author: Gerunsin, Wellace Bayang
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/65188/1/65188.pdf
https://ir.uitm.edu.my/id/eprint/65188/
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