Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam
This paper studies the relationship between PSP and CBE in a corporate Facebook environment, providing insights into how PSP influences CBE, which can enhance the customer’s brand experience and contribute to brand perceptions.
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| Format: | Book Section |
| Language: | English |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/65186/1/65186.pdf https://ir.uitm.edu.my/id/eprint/65186/ |
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