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Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam

This paper studies the relationship between PSP and CBE in a corporate Facebook environment, providing insights into how PSP influences CBE, which can enhance the customer’s brand experience and contribute to brand perceptions.

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Bibliographic Details
Main Author: Diam, Jezreel Meggiddo
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
H Social Sciences (General)
Study and teaching. Research
Business
Management
T Technology (General)
Online Access:https://ir.uitm.edu.my/id/eprint/65186/1/65186.pdf
https://ir.uitm.edu.my/id/eprint/65186/
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id my.uitm.ir.65186
record_format eprints
spelling my.uitm.ir.651862022-08-09T09:03:59Z https://ir.uitm.edu.my/id/eprint/65186/ Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam Diam, Jezreel Meggiddo H Social Sciences (General) Study and teaching. Research Business Management T Technology (General) This paper studies the relationship between PSP and CBE in a corporate Facebook environment, providing insights into how PSP influences CBE, which can enhance the customer’s brand experience and contribute to brand perceptions. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65186/1/65186.pdf Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 21-23.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
Business
Management
T Technology (General)
spellingShingle H Social Sciences (General)
Study and teaching. Research
Business
Management
T Technology (General)
Diam, Jezreel Meggiddo
Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam
description This paper studies the relationship between PSP and CBE in a corporate Facebook environment, providing insights into how PSP influences CBE, which can enhance the customer’s brand experience and contribute to brand perceptions.
author2 Jack, Suriani
author_facet Jack, Suriani
Diam, Jezreel Meggiddo
format Book Section
author Diam, Jezreel Meggiddo
author_sort Diam, Jezreel Meggiddo
title Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam
title_short Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam
title_full Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam
title_fullStr Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam
title_full_unstemmed Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam
title_sort social presence and customer brand engagement on facebook brand pages / jezreel meggiddo diam
publisher Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/65186/1/65186.pdf
https://ir.uitm.edu.my/id/eprint/65186/
_version_ 1740829114865025024
score 13.211869

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