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User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik

Adoption and usage of Electronic Commerce (E-Commerce) websites is found to be particularly effected by trust concerns by the consumers. The lack of trust mostly due to security and privacy concerns, unfamiliar online services, lack of direct interaction with product and sellers, as well as poor...

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Bibliographic Details
Main Author: Abdul Malik, Nur Liyana
Format: Thesis
Language:English
Published: 2009
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic commerce
Neural networks (Computer science)
Online Access:https://ir.uitm.edu.my/id/eprint/64809/1/64809.pdf
https://ir.uitm.edu.my/id/eprint/64809/
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spelling my.uitm.ir.648092023-04-19T03:27:05Z https://ir.uitm.edu.my/id/eprint/64809/ User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik Abdul Malik, Nur Liyana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Neural networks (Computer science) Adoption and usage of Electronic Commerce (E-Commerce) websites is found to be particularly effected by trust concerns by the consumers. The lack of trust mostly due to security and privacy concerns, unfamiliar online services, lack of direct interaction with product and sellers, as well as poor credibility of online information. This research is aim to know what the consumer trust perception is when they engage with the B2C ECommerce transaction. The study is seen important, as it identified user's interface requirements for trust elements toward the B2C E-Commerce website. These identification processes has led to the creation of a proposed user's interface design based on Model of Trust in E-Commerce (MoTEC) that provides a framework making explicit factor likely to affect the customer trust. There are four dimensions in the MoTEC model which is pre-interactional filters, interface properties, informational content and also relationship management. This research focuses only on the preinteractional filters and interface properties in MoTEC. This study has specified its scope to the people in Shah Alam, Selangor, also at Sintok, Kedah and related organization, besides focusing on B2C E-Commerce website from the aspect of trust. The interface design is the main outcome, of this research, excluding the content of the rest of the B2C E-Commerce website. Besides benefiting the customers that would like to engage in the B2C E-Commerce, it indirectly benefits the B2C E-Commerce web developer, by exposing them toward the interface design that will promote customer trust. In sum, many parties can gain many benefit through the B2C E-Commerce website. Interface requirements and trust elements were obtained though research questionnaire, while the design of the B2C E-Commerce website was created by using Joomla 1.5.2 Extension with Virtuemart 1.1.3. The result obtained was analyzed and led to the design working prototype to show how the interface in B2C E-Commerce website can affect the consumer perceptions toward the trust development in B2C E-Commerce. 2009 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/64809/1/64809.pdf User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik. (2009) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic commerce
Neural networks (Computer science)
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic commerce
Neural networks (Computer science)
Abdul Malik, Nur Liyana
User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik
description Adoption and usage of Electronic Commerce (E-Commerce) websites is found to be particularly effected by trust concerns by the consumers. The lack of trust mostly due to security and privacy concerns, unfamiliar online services, lack of direct interaction with product and sellers, as well as poor credibility of online information. This research is aim to know what the consumer trust perception is when they engage with the B2C ECommerce transaction. The study is seen important, as it identified user's interface requirements for trust elements toward the B2C E-Commerce website. These identification processes has led to the creation of a proposed user's interface design based on Model of Trust in E-Commerce (MoTEC) that provides a framework making explicit factor likely to affect the customer trust. There are four dimensions in the MoTEC model which is pre-interactional filters, interface properties, informational content and also relationship management. This research focuses only on the preinteractional filters and interface properties in MoTEC. This study has specified its scope to the people in Shah Alam, Selangor, also at Sintok, Kedah and related organization, besides focusing on B2C E-Commerce website from the aspect of trust. The interface design is the main outcome, of this research, excluding the content of the rest of the B2C E-Commerce website. Besides benefiting the customers that would like to engage in the B2C E-Commerce, it indirectly benefits the B2C E-Commerce web developer, by exposing them toward the interface design that will promote customer trust. In sum, many parties can gain many benefit through the B2C E-Commerce website. Interface requirements and trust elements were obtained though research questionnaire, while the design of the B2C E-Commerce website was created by using Joomla 1.5.2 Extension with Virtuemart 1.1.3. The result obtained was analyzed and led to the design working prototype to show how the interface in B2C E-Commerce website can affect the consumer perceptions toward the trust development in B2C E-Commerce.
format Thesis
author Abdul Malik, Nur Liyana
author_facet Abdul Malik, Nur Liyana
author_sort Abdul Malik, Nur Liyana
title User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik
title_short User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik
title_full User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik
title_fullStr User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik
title_full_unstemmed User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik
title_sort user perception of trust in interface design for electronic commerce (e-commerce) / nur liyana abdul malik
publishDate 2009
url https://ir.uitm.edu.my/id/eprint/64809/1/64809.pdf
https://ir.uitm.edu.my/id/eprint/64809/
_version_ 1765300325238964224
score 13.211869

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