Effectiveness of the marketing strategies to promote tourism in Sarawak : A Case Study of Sarawak Tourism Board / Donysos Jeros
The primary objective of this study is to determine the effectiveness of the marketing strategies to promote tourism in Sarawak. This is because the tourism industry has a great potential in terms of it's revenue generating power as well as it's ability to contribute to employment growth...
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| Format: | Student Project |
| Language: | English |
| Published: |
1998
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/63189/1/63189.pdf https://ir.uitm.edu.my/id/eprint/63189/ |
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| Summary: | The primary objective of this study is to determine the effectiveness of the marketing strategies to promote tourism in Sarawak. This is because the tourism
industry has a great potential in terms of it's revenue generating power as well as it's ability to contribute to employment growth. Because of this potential, the
state as well as the federal government and also the private sectors have been vigorously promoting tourism in Sarawak. Also because of the potential of this
industry, there is an urgent need to find ways and means to further promote tourism in the state. However, no known local study has been done to test the
effectiveness of the current marketing strategies. This is exactly what this study intends to accomplish. |
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