Effectiveness of the marketing strategies to promote tourism in Sarawak : A Case Study of Sarawak Tourism Board / Donysos Jeros
The primary objective of this study is to determine the effectiveness of the marketing strategies to promote tourism in Sarawak. This is because the tourism industry has a great potential in terms of it's revenue generating power as well as it's ability to contribute to employment growth...
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| Format: | Student Project |
| Language: | English |
| Published: |
1998
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| Online Access: | https://ir.uitm.edu.my/id/eprint/63189/1/63189.pdf https://ir.uitm.edu.my/id/eprint/63189/ |
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