Staff View: The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran

The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran

This paper presents the degree project that the researcher is currently carrying out. The purpose of this research is to better understand the determinants of customer loyalty at Aeon Supermarket Taman Universiti, Johor Bahru. Both secondary (questionnaire) and primary (literature) data are used for...

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Main Author:	Amran, Nurulazua
Format:	Student Project
Language:	English
Published:	2017
Subjects:	H Social Sciences (General) HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Research Quantitative research
Online Access:	https://ir.uitm.edu.my/id/eprint/63077/1/63077.pdf https://ir.uitm.edu.my/id/eprint/63077/
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id	my.uitm.ir.63077
record_format	eprints
spelling	my.uitm.ir.630772022-07-04T03:41:03Z https://ir.uitm.edu.my/id/eprint/63077/ The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran Amran, Nurulazua H Social Sciences (General) HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Research Quantitative research This paper presents the degree project that the researcher is currently carrying out. The purpose of this research is to better understand the determinants of customer loyalty at Aeon Supermarket Taman Universiti, Johor Bahru. Both secondary (questionnaire) and primary (literature) data are used for the study. The questionnaire of 100 was distributed randomly to 100 customers that come at the Aeon Supermarket Taman Universiti, Johor Bahru. This study was mainly to investigate the determinants of customer loyalty at Aeon Supermarket Taman Universiti, Johor Bahru. There are many journals used as the reference of this study. The selected variables will determine whether there is a relationship between those variables with the customer loyalty or not. Besides, it is very vital to maintain the relationship with customer to build second time purchase. But there is a problem that arises in this study. Most of customers nowadays have a major consideration on price regarding the products and services that they purchase. According to Malaysia Retailers Association, Aeon Supermarket will offer different amount of price. It might be different in cents or more than cents. MRA added, there is increase in price due to Goods and Service Tax (GST). To begin the study, all the information collected from the respondents was coded in the SPSS version 2.0 systems to know further about the results of the findings. The results were further shown in the Chapter 4 of this study. 2017-01 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/63077/1/63077.pdf The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran. (2017) [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	H Social Sciences (General) HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Research Quantitative research
spellingShingle	H Social Sciences (General) HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Research Quantitative research Amran, Nurulazua The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran
description	This paper presents the degree project that the researcher is currently carrying out. The purpose of this research is to better understand the determinants of customer loyalty at Aeon Supermarket Taman Universiti, Johor Bahru. Both secondary (questionnaire) and primary (literature) data are used for the study. The questionnaire of 100 was distributed randomly to 100 customers that come at the Aeon Supermarket Taman Universiti, Johor Bahru. This study was mainly to investigate the determinants of customer loyalty at Aeon Supermarket Taman Universiti, Johor Bahru. There are many journals used as the reference of this study. The selected variables will determine whether there is a relationship between those variables with the customer loyalty or not. Besides, it is very vital to maintain the relationship with customer to build second time purchase. But there is a problem that arises in this study. Most of customers nowadays have a major consideration on price regarding the products and services that they purchase. According to Malaysia Retailers Association, Aeon Supermarket will offer different amount of price. It might be different in cents or more than cents. MRA added, there is increase in price due to Goods and Service Tax (GST). To begin the study, all the information collected from the respondents was coded in the SPSS version 2.0 systems to know further about the results of the findings. The results were further shown in the Chapter 4 of this study.
format	Student Project
author	Amran, Nurulazua
author_facet	Amran, Nurulazua
author_sort	Amran, Nurulazua
title	The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran
title_short	The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran
title_full	The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran
title_fullStr	The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran
title_full_unstemmed	The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran
title_sort	determinants of customer loyalty at aeon supermarket taman universiti johor bahru / nurulazua amran
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/63077/1/63077.pdf https://ir.uitm.edu.my/id/eprint/63077/
_version_	1738514002480201728
score	13.211869

The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran

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