The determinants of customer loyalty at Aeon Supermarket Taman Universiti Johor Bahru / Nurulazua Amran

This paper presents the degree project that the researcher is currently carrying out. The purpose of this research is to better understand the determinants of customer loyalty at Aeon Supermarket Taman Universiti, Johor Bahru. Both secondary (questionnaire) and primary (literature) data are used for...

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Bibliographic Details
Main Author: Amran, Nurulazua
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/63077/1/63077.pdf
https://ir.uitm.edu.my/id/eprint/63077/
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